Post is going up quite late today as I am finally about caught up after being out of town last week. Sorry for that but I won't make you wait another second for the Tuesday Tip of the Day. Today's is "Keep it Fresh"
I was reading quite a bit of stuff lately on how often to update your website or blog for maximum effectiveness. Readers want to know that you are active online, they don't love going to a blog or website in July and seeing the announcement that you're having a lovely winter. Content should be current and relevant and the majority of places say that writing a daily blog is ideal while a website only needs updating every quarter.
The blog thing sounds good, I'm trying to get mine back to 5 days a week right now in fact and that's my ultimate goal so I can pretty much work from anywhere everyday. But the website suggestion seemed a little low where you'd only change the information every three months.
Now I don't get over to my site daily or even weekly but if I create some new items I think its smart to post photos of them. Sometimes the copy needs to get a mini overhaul too. But with so much stuff to keep up with I don't beat myself up if I can only get to one or the other of those tasks each time I'm updating. In my opinion, once a month is a far more realistic time between updates.
So in an effort to stay fresh on my blog, it seemed like high time to get an updated About page over here this morning. Feel free to check it out when you have a second! This information will eventually filter through to the website in the next week or so and I'm excited to have gotten a more realistic picture of who I am and where I started, not to mention how I've gotten here, shared with the online world. The story is personal and I think it better represents me and my brand.
How long has it been since you've updated the copy or photos on your own website or blog?